Here at Indulge Catering, we thought it would be the perfect time to give our brand a facelift. So to do this, we have recently had a brand new bespoke WordPress website done for us, and although most of the changes have already taken shape, we do have an exciting new feature coming soon as well. Being the kind of business we are, we felt that it was important that our website is always fresh and updated so that our customers are able to keep up to date with our products and services. We want it to provide use to our target audience, and be helpful and offer any information that they may be looking for.
We’ve been working closely with digitally focused business Penthouse Digital, who have helped us really understand the importance of having a website and how it can benefit our customers and help us actually generate a return online.
What does our website mean to us?
For us, our website is the digital shop window for our clients. It expresses our service offerings and provides any on hand helpful information that you may need, such as menus and information about the kind of events we usually cater to. As we are a local business and mainly provide our services to people within the local area, sometimes it’s good to have another way of spreading the word and making more people aware of what we do.
A lot of our purchases and enquires usually stem from online. Generally, people in the area who are in need of buffet and food services, will start by searching online, and so we want to ensure that when people are looking, they find us. By making ourselves visible online like this, we can attract more clients and inform more people about what type of food we have on offer, how we can help them and why they should choose us. Not only this, we also have a monthly blog and other information available so that our audience can find out relevant facts. Each month we try to pick a blog topic that appeals to our target audience, such as a run down of all the food you can get from us, facts about local events, and how we cater to unique events. This also makes our website not just relevant to new customers seeking our products, but also people that have already purchased from us before and are in need of our services again or want to find something out about a particular part of our catering or a specific menu.
The importance of websites for businesses
The internet tends to be the answer to everything these days. Whenever we have a question or are looking for information about particular services or products, it is generally the place that we turn to. Therefore, as a small business, not having a website could potentially mean missing out on a lot of potential customers. Without making yourself visible online, people aren’t going to be able to find out about you as easily, and as a result this could lead to them turning to your competitors instead.
So with us for example, our potential customers may search for terms like “catering in Edinburgh”. This would most likely bring up a whole category of results, which makes it even more important to stick out. To do this, we ensure that our website is packed with simple but useful and key information that our target audience would be looking for, such as the food we make and the unique catering services we are capable of providing.
If you have found our website useful and want to speak to us regarding our catering service, simply get in touch with us via our contact page and we will be more than happy to help. Furthermore, due to high demand on our jams and other delicious handmade stoke, we have a surprise coming for all of our lovely customers when the produce is back in season very soon!